Digital Asset Management and Distribution: Best Practices

A book publishing expo this September will address best practices in digital asset management and distribution.

Publishers seeking new ways to monetize their rich banks of content are often challenged during the execution process by outdated or non-existent archiving systems. Different versions of files including metadata, art and covers, and other valuable content assets all sit on separate computers, in emails, or on servers rather than a central, organized repository. The upcoming Digital Book World Marketing + Publishing Services Expo on September 26 at the Metropolitan Pavilion in New York City will offer strategies and solutions for the critical – and distinctly different Digital Asset Management and Digital Asset Distribution functions. Programs and sponsors will clearly define these practices and guide publishers towards solutions that will help them harness the assets they have and facilitate communication and production workflow. 

Confusion easily arises when publishers use a Digital Asset Distribution system for the Digital Asset Management function, probably tempted to do so because their company doesn’t have a working archive or system – a DAM – in place to manage all of their various digital assets. As a result, publishers send finished final files to their Digital Asset Distribution system and that becomes, by default, the only central place where the files live. That can work as long as nobody needs access to the discrete items that comprise the final product. It invites nothing but frustration for someone looking to repurpose content.

 A robust Digital Asset Management system, on the other hand, is used throughout the editorial and production process and enables publishers to tag and store their content and other digital assets for easy identification and retrieval and for flexible reuse down the line.

Learn more at marketing.digitalbookworld.com

Click here for more information on the conference