With tablets booming in the consumer market over the last
couple of years, a lot of the companies are marketing the device as
multi-touch, media enriched and so on. A device that gives revolutionary
reading experience sounds all very attractive but are publishers rising up to
the opportunity?
A number of eBook creation platform are providing the chance
to add more media to your simple text layout. And although the technology isn’t
perfected, we as consumers are already accepting this as the norm and applying
it to use in our knowledge consumption.
Whether it’s a magazine with additional links and embedded
videos or a school textbook with animated characters, we are expecting it all
from a purchased eBook. Then why hasn’t this taken off yet?
According to DBW media
rich eBooks aren’t compelling enough yet to get the readers…well reading.
On the other hand, more
articles are talking about kids between 6 and 17 taking to interactive
content on tablets like fish to water.
It is evident that kids and academic institutes stand to
benefit the most from use of these new innovative ways of learning, keeping
their target engaged. However, from a quick look around the internet it is
obvious that the support material transforming an ebook into a media enriched
book is lacking leaving a gaping market to be as yet fulfilled.
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